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Partner Profile: Horizon Leadership Institute Inc.

Project type: 
Million Tree Challenge
Year: 
2012

The Importance of Million Tree Challenge PartnershipJanet Frood

“Partnership with MTC is flexible and can be customized to meet the needs of your business, employees and clients.”
 Janet Frood, Horizon Leadership Institute Inc.

Recently, ReForest London Board Member and business owner Janet Frood made the decision to support the Million Tree Challenge (MTC) through Partnership with her business Horizon Leadership Institute Inc. Being an active part of the challenge is important to Frood who notes, “As a business rooted in London, Ontario I wanted to do something that affirms my commitment to helping our community grow, be vibrant and flourish.  When I first moved to London in 1985 I was struck by the vibrancy of the tree coverage and the natural beauty of the city.  It’s something that I want to help perpetuate for years to come.”

Frood feels the Million Tree Challenge is a tangible, doable target. As a small business owner she knows an impact can be made by promoting the challenge through her business and networks. In doing so, Frood notes, “I’m joining countless others in our community invested in the same goal. It's incredible to think that if we planted just three trees per Londoner, we would easily reach our goal together. It’s nice to feel part of something bigger and which is important to our identity as a city. I am proud to be ‘one in a million’!

Partners can be creative in how they support and promote the program and really tailor their advocacy and actions to their own businesses’ culture, interests and goals. Frood’s ideas for action include three distinct ways of supporting the Million Tree Challenge – through an annual charitable donation, through sponsoring trees as a way of showing her appreciation to clients, associates and friends, and by creating a goal to inspire people to help her plant 50 trees in celebration of her 50th birthday in 2013.

MTC is a practical solution for making London a greener, healthier city. It is a universal goal for Londoners and has the power to affect us all in a positive way. Partnership in the MTC is a practical way of showing you’re a business that cares about the quality of life in your community.  “I see MTC as a great way to mobilize both clients and employees of businesses of any size towards this important community initiative. That means it can work for any size of business, from entrepreneurs and small business owners to large corporations.” Frood adds, “Sponsoring trees is a wonderful way to celebrate staff, vendors and clients.  Gifts of trees that live into the future are such a powerful form of acknowledgement.”

As an MTC partner, you are part of a collaborative initiative that benefits everyone. Janet Frood says, “Great things happen when we pool the talent resources of many towards a common goal.  It’s wonderful to participate in something that has traction and is successful. Together, we can truly make a gift to the future that will help create an even healthier and more attractive London for our children, our employees, our families and our neighbours for decades to come.”